The Volkswagen Group has introduced plans to launch a brand new household of electrical small automobiles throughout 4 manufacturers, focusing on a beginning value of roughly €25,000 and aiming for a 20 per cent market share in Europe’s electrical small automotive phase by the medium time period.
The Electrical City Automobile Household will embrace two fashions from the Volkswagen model, one from Cupra, and one from Škoda, with all automobiles scheduled for market launch in 2026. The initiative represents Volkswagen’s technique to faucet into new market segments and entice totally different purchaser teams in an increasing EV market.
All fashions will make the most of the corporate’s developed MEB+ electrical platform, although every will preserve distinct brand-specific traits. The automobiles will function Volkswagen Group’s new unified battery cell expertise, enabling ranges of as much as 450 kilometers for small automobiles whereas leveraging economies of scale and manufacturing synergies.
The mannequin lineup contains the Volkswagen ID. Polo hatchback and ID. Cross Idea SUV, each embodying the model’s new Pure Optimistic design language. The ID. Polo GTI variant marks the primary all-electric mannequin from Volkswagen to hold the GTI designation, historically reserved for sporty on a regular basis automobiles.
Cupra will contribute the Raval hatchback, designed with the model’s attribute sporty and unconventional styling. Škoda’s entry, the Epiq metropolis SUV, targets households and lifestyle-oriented prospects whereas showcasing the model’s new Fashionable Strong design language.
The automobiles will incorporate premium applied sciences sometimes present in higher-end segments, together with the newest technology of Journey Help with lane change operate and site visitors gentle recognition. Further options embrace LED matrix lighting, non-obligatory therapeutic massage seats, and pre-conditioning capabilities via cell purposes.
Software program and connectivity programs will match these present in bigger Volkswagen Group fashions, that includes award-winning navigation with built-in charging planning and entry to an app retailer with over 100 purposes. All automobiles will embrace DC fast-charging functionality as customary tools.
Present market forecasts recommend the European electrical small automotive phase will develop to roughly 4 instances its present dimension inside eight years. Volkswagen Group’s goal of capturing 20 per cent of this phase would translate to a number of hundred thousand automobiles yearly.
The corporate positions this initiative as a part of its broader technique to develop into a worldwide automotive expertise driver, with the central promise of delivering “Know-how for the individuals.” All 4 fashions shall be displayed collectively at IAA Mobility in Munich from September 7-12, marking their first joint public look forward of the 2026 market introduction.
The Electrical City Automobile Household represents Volkswagen Group’s try and democratize electrical mobility by bringing superior applied sciences to the entry-level phase whereas sustaining model differentiation throughout its portfolio.
