Vietnamese automaker VinFast is pulling a late demand lever in 2024 to entice US prospects to get behind the wheel of its VF 8 SUV. Designed for SUV-loving households within the US, the VinFast VF 8 is now accessible to lease for properly underneath $300 a month with $0 down.
The VF 8 is VinFast’s ($VFS) flagship EV, hitting the US market two years in the past as a 2023 mannequin. We drove the VF 8 early on, and it was superb, however there have been some clear bugs that wanted to be sorted out. We famous that 2024 could be a pivotal 12 months for the Vietnamese automaker seeking to increase revenues and make up for missed supply targets in 2023.
This 12 months, the automaker turned to its mother or father firm, Vingroup, and its founder for extra funding whereas launching two new fashions, together with the three-row VF 9.
Though it confronted early software program hiccups, VinFast pushed ahead to get extra of its VF 8 SUVs on US roads, pulling demand levers whereas increasing its stateside seller community. Immediately, VinFast has introduced an attractive new lease program for the VF 8 that requires $0 down at signing.
VinFast is providing a VF 8 lease for $279/month
VinFast revealed a press launch immediately that’s extra of a love letter to its flagship VF 8 SUV, which features a little tidbit a couple of new lease deal. When you get by the paragraphs of the Vietnamese automaker shilling its innovation and nod to its spot on TIME’s 2024 record of influential firms, there’s a juicy little bonus for any prospects all for a brilliant low cost EV lease from a comparatively unknown and unproven automaker.
VinFast hailed its new VF 8 lease provide as one of the crucial aggressive within the US, and that’s laborious to argue. Proper now, you’ll be able to lease a base-level ECO trim of the SUV for $0 down and $279 a month thereafter. The VinFast VF 8 lease time period is 24 months and contains 10,000 miles a 12 months.
Be aware that VinFast doesn’t have showrooms in all 50 states but, so if , it’s finest to see if the VF 8 and subsequent lease are even potential in your space. What do you assume? Would you check out a VF 8 for 2 years and avoid wasting inexperienced?
Electrek’s take
The worth of this lease provide for a VF 8 from VinFast can’t be denied, nevertheless it’s nonetheless a troublesome promote for quite a lot of causes. As somebody who has pushed the VF 8, I believe it’s greater than sufficient and may do the job for many individuals, particularly these new to EVs who don’t have something to match it to.
My first trip was far too early on within the improvement course of, and there have been too many points for me to neglect, so I’d personally go on this provide. Nonetheless, VinFast has accomplished a variety of work to resolve these software program points for different customers.
I nonetheless assume the largest hurdle right here is model consciousness. The typical US shopper has no concept VinFast exists and isn’t looking for out extra info on it to maybe come across this VF 8 lease deal. It’s a steal for individuals who are conscious of the model and really feel comfy committing to 2 years of driving one, however that looks like a distinct segment section in an already small market pattern.
I additionally assume this demand lever reveals proof that VinFast just isn’t making the affect on the US promote it had hoped with the VF 8. I’ll have an interest to see the place their 2024 financials land and the way these evaluate to a 12 months in the past, when deliveries have been decrease than anticipated. We are going to control that and report again.
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