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Friday, January 24, 2025

This YouTuber Purchased A Cybertruck To Promote His Enterprise. Now, His Sponsor Is Out


  • The controversial Tesla Cybertruck hits once more.
  • Well-known tech YouTuber JerryRigEverything misplaced a video sponsor due to the controversy surrounding the EV.
  • Whereas the truck has many followers, it has additionally turn out to be a form of lightning rod on social media platforms amid a wider backlash towards Tesla CEO Elon Musk. 

It’s no secret that the Tesla Cybertruck is among the most controversial, if not the most controversial autos, on the street at this time. As our personal Mack Hogan came upon throughout his early overview of the electrical pickup, everyone turns their head to get a greater take a look at the angular truck, and a few of them may prolong a center finger after they do. 

That it is such an attention-grabber is each good and dangerous information. It’s good for individuals who wish to promote a enterprise as a result of the Cybertruck is mainly a billboard on wheels. Nevertheless it’s additionally dangerous as a result of not everyone is strictly eager on seeing one more Cybertruck on the street—and a few of them aren’t afraid of letting the driving force know that, for higher or worse. And a few people would simply fairly not be related to it in any respect. 

Take well-known smartphone torturer and YouTuber JerryRigEverything. He purchased a Tesla Cybertruck eight months in the past and has since lined over 13,000 miles with it.

Its essential objective is to be a piece truck for his wheelchair enterprise, towing and carrying all types of masses, all whereas selling the enterprise. However as you’ll see within the video embedded under, it hasn’t precisely been easy crusing.

As Zack Nelson—the true title behind the JerryRigEverything moniker—places it, the possession expertise has been lackluster. For starters, a screw that retains the driving force’s door hinge in place has a behavior of working itself out over time–not an enormous deal, as it could possibly merely be tightened at dwelling. An even bigger concern, nevertheless, is that the piece of trim on the A-pillar began dangling whereas driving–not very best, particularly since Tesla initially claimed the complete physique of the automotive could be a so-called “exoskeleton,” when the truth is it’s only a unibody-type development.

Then there’s the towing state of affairs. Nelson mentioned he stopped towing along with his Tesla Cybertruck after watching WhistlinDiesel’s video the place the tow hook snapped off the again of the EV after being put via some hardcore assessments–thoughts you, a Ford F-150 went via the identical torture and the tow hitch survived.

“The chance is simply too large,” Nelson mentioned, referring to the delicate nature of the entire setup adopted by Tesla. Within the Cybertruck, the tow bar is bolted onto a solid aluminum piece, which Nelson says is way weaker than a conventional metal ladder body.

There are additionally points with the headlights. Due to their place simply above the entrance bumper, snow can accumulate proper in entrance of them, making winter driving at evening fairly a problem, particularly as a result of LED lights don’t emit sufficient warmth to soften the snow. One other lighting-related annoyance has to do with the LED mild strip on the high of the entrance fascia, which may additionally get snow on it and dissipate mild in all instructions, making it laborious to see the place you’re going at evening.

However the greatest downside is that the sponsor who was imagined to pay Nelson for the video you see above had a change of coronary heart when it came upon a Cybertruck was concerned. “We’d fairly not be featured alongside Cybertruck content material right now,” the sponsor mentioned after the YouTuber despatched a preview of the video. That may’t be good for enterprise, regardless of the way you take a look at it.

An enormous a part of the reluctance may be attributed to the more and more worrisome antics of Tesla’s CEO, Elon Musk. You solely must take a gander at his X account currently to see why. In some ways, the truck has turn out to be a rolling image of Musk’s very loud politics, which not everyone seems to be certain to agree with, particularly as he steps up his involvement in probably the most controversial election the U.S. has seen in trendy instances. 

As for Nelson, he appears to get it, even when he too says he would not agree with what Musk has to say nowadays. “Shopping for such a polarizing car is only a issue that must be thought of,” he mentioned. “[Musk’s statements] will not be regular. And for the time being, with my enterprise slapped on the facet, it appears as if I assist these sorts of takes. Which I most positively don’t.”

In the long run, he says the honeymoon has worn off a bit, and he is eyeing one other Rivian or the Chevy Silverado EV. “I used to be by no means tremendous emotionally connected to the Cybertruck within the first place,” he mentioned. 

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