Tesla didn’t pay socialite Kim Kardashian for a current publicity alternative with the corporate’s Optimus robotic, dispelling any claims that the influencer took fee.
Kardashian is paid over two million {dollars} per put up for selling merchandise from different firms on account of her social media attain, which incorporates over 359 million followers on Instagram.
Earlier this month, skepticism and hypothesis relating to Kardashian’s potential relationship with Tesla began to catalyze as Kim put video and footage of her with Tesla’s Optimus robotic and the corporate’s not too long ago revealed Cybercab Robotaxi on her social media pages.
Tesla Optimus’s busy week contains $10k motion figures and Kim Kardashian
Final yr, Kardashian was one of many first celebrities to acquire a Tesla Cybertruck. She additionally posted varied photos with the automobile to her social media pages and had customized work carried out to the all-electric pickup.
The Cybertruck was one of many hottest autos for celebrities by means of the previous couple of months of final yr and into 2024. Nonetheless, Kardashian’s posts with the Cybertruck weren’t candid pictures taken by paparazzi, at the very least for probably the most half. They had been taken with photographers and gave the impression to be photos taken of her on needs.
We speculated about what might presumably happening with Tesla and Kardashian not too long ago, and we had been confused as to why she appeared to have such distinctive privileges with the corporate’s merchandise:
@teslarati What’s going on between Tesla and Kim Kardashian?? #tesla #kimkardashian #teslacybertruck #fyp #teslaoptimus #optimus ♬ I’m a Idiot (for U) – Rebecca Mardal
As a result of Tesla is so closely in opposition to the thought of spending huge quantities of cash on promoting, it appeared removed from actuality that it will use Kardashian, whose social media posts can value firms over $2 million a pop, to achieve publicity on issues like Optimus and Cybercab — two merchandise which can be prone to achieve visibility on their very own merely due to their capabilities.
Tesla didn’t should pay, based on her publicist, who revealed the data to The New York Occasions.
It appears Kardashian might have simply merely had the particular privilege to check a few of Tesla’s most closely sought-after merchandise. Fortunate her!
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