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Sunday, January 26, 2025

Genesis Confirms Sportscar Racing Program, Together with Le Mans 24 Hours in 2026


Genesis continues to construct round its luxurious automotive empire with a brand new main worldwide motorsports program.

Introduced right now in Dubai, the Korean-based model launched Genesis Magma Racing, marking its first main milestone within the motorsport area within the endurance racing style that features the world-famous 24 Hours of Le Mans.

The centerpiece of its formidable plan is the Genesis GMR-001 Hypercar, which was revealed alongside the announcement of Genesis Magma Racing, and former Renault F1 boss Cyril Abiteboul will function its Staff Principal.

The automotive can be constructed to the LMDh (Le Mans Daytona hybrid) guidelines set—a premier class that mixes cutting-edge hybrid expertise with standardized parts to make sure value management and aggressive parity. LMDh automobiles compete in WEC and IMSA, making them a world platform for showcasing engineering excellence and innovation, and it joins the likes of Acura, BMW, Cadillac, Lamborghini and Porsche.

“This entry into motorsport is a pure evolution for Genesis,” mentioned Luc Donckerwolke, Chief Inventive Officer of Genesis. “As we glance to push the boundaries of our model, motorsport permits us to convey the spirit of hyperspeed—which drives how we create and innovate—in a manner that aligns completely with our core values: Audacious, Progressive, and Distinctly Korean.”

A sleek, futuristic black race car, reminiscent of a Genesis model, with illuminated outlines is surrounded by swirling red and black fog, capturing the high-octane thrill of sportscar racing and creating a dramatic scene.

Hyundai Motorsport GmbH, the motorsport arm of sister model Hyundai, will assist the Genesis motorsport operations within the prestigious World Endurance Championship (WEC) in 2026, adopted by participation in IMSA SportsCar Championship (IMSA) in 2027. 

Genesis model makes quick progress

As one of many latest gamers within the extremely aggressive luxurious automotive area, Genesis has impressed with its fast success. Stunning designs and fascinating particulars have made its lineup in style amongst luxurious automotive consumers.

Side view of a sleek, futuristic race car with a prominent rear wing, echoing the spirit of Le Mans 24 Hours, set against a dramatic red-lit background with horizontal light streaks.

The disclosing of the GMR-001 Hypercar, and the announcement of Genesis’ daring motorsport technique, are a part of the model’s broader imaginative and prescient to redefine high-performance luxurious. This imaginative and prescient extends past the racetrack and is embodied within the 5 distinctive Magma idea fashions that had been displayed on the occasion, every representing the model’s relentless pursuit of excellence in design and innovation because the introduction of the GV80 Coupe Idea in April 2023.

The 5 fashions on show had been: The GV80 Coupe Idea, G80 EV Magma Idea, the GV60 Magma Idea, the X Gran Berlinetta Idea, and the X Gran Racer VGT Idea. These idea fashions spotlight the evolution of Genesis’s high-performance capabilities and showcase the Magma Program’s impression on the model’s route for its subsequent section.


A sleek, futuristic race car with sharp angles and a glowing red design evokes the spirit of Le Mans 24 Hours as it sits against a smoky, illuminated background.

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