Ford extends EV promo after report F-150 Lightning, Mach-E gross sales

After its finest EV gross sales quarter ever within the fourth quarter, Ford is extending its “Energy Promise” program, which features a free house charger. Ford seems to be to maintain the momentum going this 12 months after the F-150 Lightning and Mustang Mach-E set new gross sales information in 2024.

Ford set a brand new EV gross sales report in This fall and 2024

Ford’s whole US gross sales rose 8.8% within the fourth quarter, with 530,660 autos offered. The expansion helped push Ford’s full-year 2024 gross sales to over 2.07 million, up 4.2% from 2023, double the estimated trade common (2%).

The expansion was primarily because of larger electrified car gross sales, together with EVs, HEVs, and PHEVs. Ford offered practically 285,600 electrified autos in 2024 (+38% YOY), which the corporate claims is greater than cross-town rivals GM and Stellantis.

Ford’s totally electrical autos, the Mustang Mach-E, F-150 Lightning, and E-Transit, all set new gross sales information final 12 months. The corporate offered a report 30,176 EVs within the fourth quarter (+16% YOY) for a complete of 97,865 (+34.8% YOY) in 2024.

With 16,119 models offered in This fall 2024, Ford’s Mach-E had its finest gross sales quarter up to now. The Mach-E was the second-best-selling electrical SUV within the US in 2024, behind Tesla’s Mannequin Y, with 51,745 models offered (+27% YOY).

Though F-150 Lightning gross sales slipped 10% in This fall with simply 10,703 fashions offered, Ford offered over 33,500 electrical pickups in 2024, up 38% from the prior 12 months.

In the meantime, Ford’s EV E-Transit van continued seeing larger demand, with gross sales surging 64% in 2024. Ford offered over 12,600 E-Transit vans final 12 months.

After seeing EV gross sales choose up in This fall 2024, Ford is extending its “Energy Promise” promotion. Launched in October, this system offers all new EV patrons with a free Stage 2 house charger, and Ford covers the price of commonplace set up.

Ford desires patrons to understand the true advantages of driving an EV, like waking up with a full cost each morning. Different advantages of this system embody an 8-year, 100,000-battery guarantee, 24/7 reside help, and roadside help.

Electrek’s Take

Like most, Ford is providing vital incentives on electrical fashions. The reductions and promotions fueled a report gross sales quarter in This fall, however with a brand new wave of EVs hitting the market in 2025, will Ford be capable of proceed the momentum?

Ford delayed its three-row electrical SUV, opening the door for rivals like Kia, Hyundai, Volvo, Rivian, and others to take benefit.

Hyundai and Kia set new US gross sales information in 2024 and anticipate much more demand this 12 months with new EVs and US manufacturing ramping. Hyundai opened its huge new EV plant in Georgia late final 12 months and is constructing new fashions just like the upgraded 2025 IONIQ 5 and three-row IONIQ 9. New EVs constructed on the facility now qualify for the $7,500 federal tax credit score for the primary time.

Kia credited the profitable launch of its three-row EV9 SUV as a giant purpose behind its success. After delivering the primary fashions in late 2023, Kia offered over 22,000 EV9s final 12 months. Kia is constructing the EV9 at its West Level, GA plant, enabling it to additionally qualify for the $7,500 credit score.

With different EVs gaining momentum, just like the Chevy Equinox EV and Honda Prologue, can Ford preserve tempo in 2025? Tell us your ideas under.

Able to make the most of the financial savings? We’ve bought you lined. You need to use our hyperlinks under to seek out offers on new Ford F-150 Lightning and Mustang Mach-E fashions in your space.