System 1 has introduced the arrival of Pasta Barilla, the world’s largest pasta producer, as a brand new associate of the premier motorsport class. The multi-season settlement brings collectively two leaders of their respective fields, each pushed by ardour, custom, and a spirit of innovation.
Pasta Barilla and F1: a profitable mixture
With this partnership, Barilla will likely be featured each on and off the observe. Followers will be capable of benefit from the Italian model’s specialties at Pasta Bars situated within the paddock and the unique F1 Paddock Membership. There will even be digital actions, promotions, and branding on the circuits, reaching thousands and thousands of followers all over the world.
Stefano Domenicali, President and CEO of System 1, acknowledged: “We’re thrilled to welcome Barilla to the F1 household. A partnership based on ardour and shared values: excellence, authenticity, and the enjoyment of experiencing extraordinary moments collectively. We are able to’t wait to start this unbelievable journey with our new associate, assured they may add a flavorful contact to the F1 expertise.”
A bond that begins within the kitchen and reaches the observe
Among the many promoters of the deal is Paolo Barilla, Vice President of the Barilla Group and former System 1 driver, who proudly commented: “An F1 automotive and a plate of pasta could seem far aside, however behind each are passionate and decided professionals pushed by the will to consistently enhance. Our biggest satisfaction is providing a well-deserved plate of pasta to those that work in F1.”
Ilaria Lodigiani, Chief Class & Advertising and marketing Officer of the Barilla Group, added: “This partnership is an invite to share what actually issues. Whether or not it’s a race, a household lunch, or a second on the desk, Barilla and System 1 carry folks collectively past sport and delicacies.”
Vp and in addition a System driver
Paolo Barilla had a quick however fascinating chapter on the earth of System 1. After gaining expertise and success in decrease classes – together with profitable the 24 Hours of Le Mans in 1985 with a Porsche 956B – the Milan-born driver entered F1 in 1989 with Scuderia Minardi. His official debut got here at that yr’s Japanese Grand Prix, and he went on to compete in a number of races throughout the next season with the Faenza-based workforce. Regardless of having a non-competitive automotive, Barilla demonstrated willpower and fervour—qualities that also tie him carefully to motorsport. His F1 profession led to 1990, however his title stays symbolic of a romantic period of System 1, the place braveness mattered greater than numbers.
A 145-year legacy of excellence
Based in 1877 in Parma by Pietro Barilla, the corporate is now a worldwide chief within the meals sector. With a portfolio that features iconic manufacturers similar to Mulino Bianco, Pan di Stelle, Pavesi, and lots of extra, Barilla is impressed by the Mediterranean food plan and the Italian way of life, selling good, wholesome, and sustainable diet.
This new partnership represents one other main step in System 1’s enlargement in direction of international way of life manufacturers, combining pace, taste, and togetherness in a distinctly Italian combine.
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