It was in 2002 when ALPINA revised its iconic badge for the fourth time for the reason that well-known emblem was created again within the Sixties. A fifth revision now seems to be deliberate for the brand new period beginning subsequent 12 months below the BMW company umbrella. In accordance with a brand new trademark submitting with the German Patent Workplace (Deutsches Patent- und Markenamt / DPMA), found by CarBuzz, the symbol is slated for a minor replace for next-generation vehicles.
Whereas we will’t share the brand new brand right here as a result of copyright causes, you’ll be able to view it on the supply hyperlink under. It introduces a delicate evolution that solely diehard ALPINA followers are prone to discover. Purists shall be glad to listen to that the one throttle on the left and the crankshaft on the fitting stay. Nevertheless, the protect has been eliminated for a minimalist look. Talking of simplifying issues, the emblem is proven in black and white. That stated, it wouldn’t appear proper for the standard purple and blue heart to vanish.
Curiously, the ALPINA script doesn’t use the identical typeface trademarked with the DPMA a few years in the past. The sooner submitting from June 2023 was for “BMW ALPINA,” whereas the more moderen submission from January 2025 considerations the brand new brand with out the addition of BMW to the brand new/previous badge. This might counsel that vehicles shall be marketed as BMW ALPINA in press supplies and commercials, however the mildly revised brand itself received’t incorporate the BMW title.
BMW owns each emblems, that are registered below the next courses within the items/providers class. Class 12 covers: “Vehicles; drives for vehicles; engines for vehicles; components and equipment for vehicles.” Class 35 consists of: “Provision of business info and provision of business info and recommendation to shoppers within the choice of services and products; retail and wholesale providers regarding vehicles and their components and equipment.”
Apparently, the brand new brand submitting additionally consists of Class 37. It refers to: “Set up, cleansing, restore, and upkeep work regarding automobiles and components and equipment for automobiles; restoration of automobiles; rental, leasing, and letting of things in reference to the supply of the aforementioned providers, insofar as included on this class; recommendation and data regarding the aforementioned providers, insofar as included on this class.”
Maybe that is an early signal that BMW is contemplating providing restoration providers for older ALPINA fashions. Perhaps it should comply with the identical technique utilized by BMW Traditional to help house owners of classic vehicles.
Regardless of the case, the new-era ALPINA below BMW’s management begins in 2026. The guardian firm has been hinting at bridging the hole between high-end BMWs and entry-level Rolls-Royces. Supplied there even is such a factor as a base RR. Rumor has it the ALPINA-pampered 7 Sequence is making a return, doubtlessly joined by a next-generation X7. Each are stated to function V8 energy and probably even EV derivatives.
Pushing ALPINA additional upmarket will possible come on the expense of lower-tier fashions. In consequence, the B3, B4, and their crossover derivatives might be residing on borrowed time. The B5 has already been discontinued, and it appears the bottom fashions’ days are numbered. The B8 can also be anticipated to be dropped, as BMW is making ready to part out the 8 Sequence lineup.
Supply: German Patent and Trademark Workplace (DPMA) by way of CarBuzz
