Widespread electrification of the car is a divisive topic within the auto fanatic neighborhood. On the one hand, electrical vehicles provide easy acceleration. However, taking the interior combustion engine out of the equation leaves many believing driving an EV hardly qualifies as “motoring” in any respect. It’s a subject that’s unimaginable to disregard as an automaker — however particularly once you’re BMW M, a marque that leans on its motorsport heritage so exhausting it’s actually the identify of the model. However electrification doesn’t have BMW M CEO Frank van Meel nervous. Phrases he shared with the press at Concorso d’Eleganza Villa d’Este indicated fairly the other.
BMW M Has At all times Been Extra Than Only a Drivetrain


In terms of BMW — and M vehicles just like the M3, particularly — gross sales and efficiency figures have all the time contradicted the naysayers in the case of changing a beloved era with the following large factor. Frank dramatically illustrates this by strolling by way of every era of the M3 and the in-period criticisms it obtained. When the E36 M3 changed the unique, four-pot E30 M3: “4-cylinder engines had been what you wanted to have. Then we modified to six-cylinder, naturally aspirated engines. And everybody mentioned, ‘Why six? Why ought to I do it?’ However then everybody drove the automobile, and, truly, it was an M3, and we offered greater than with the four-cylinder vary. Then we modified to V8, excessive rev,” he says, pausing. He’s speaking, after all, concerning the E90 M3 that succeeded the E46 M3. “The identical factor, once more; extra weight on the entrance axle, weight distribution,” echoing lovers of the day’s issues about transferring to a V8. “However once more, it was an M3 and it drove like an M3 and everybody was pleased, and we offered greater than earlier than.” The development, as you’ll be able to think about, holds true with the F80 and its turbocharged inline-six.
“Now, we’re presently trying into going to a pure electrical one, which truly, once more, will drive higher than all its predecessors, and can be as emotional as its predecessors as properly,” Frank says. He’s referring to the upcoming all-electric M3, which has already been noticed testing on the Nürburgring. “It’s going to be a typical M, it’s simply going to be a lot faster,” van Meel says. “It’s much more exact and even faster than every part you’ve seen earlier than.” He attracts one other parallel to the introduction of M xDrive on the F90 M5. Frank says describing it as all-wheel drive merely doesn’t do it justice; it was all the time rear-wheel drive with further traction. “Everybody was afraid that the automobile would simply go straight ahead, no rear wheel bias dynamics anymore. After which everybody seen it’s rear wheel drive with extra traction,” he mentioned.
To van Meel’s credit score, he makes some superb factors. M vehicles have all the time bounced round with totally different drivetrains; arguably, the one true customary is that intangible “M-ness”. “Each time you sit in an M, and also you drive an M, you say, ‘that is an M…I didn’t precisely know what I anticipated, however now that I’m within the automobile, that’s it,’ and it’s all about emotion in motorsport, and that is kind of unbiased from the drivetrain.” Anybody who has pushed multiple or two M automobiles — significantly, the M SUVs — will possible perceive the sentiment.
Neue Klasse is Constructed to Be “the Good M Automobile”
However BMW M’s means to seize M-ness isn’t the one motive van Meel appears excited for BMW M EVs. BMW’s upcoming Neue Klasse (NCAR) fashions can be imbued with M-ness from the bottom up. Notably, the structure is a little bit of a departure from what BMW’s doing on a big scale right now. Largely, the present choices are platform sharing with gasoline fashions (see the i4, i5, i7). NK fashions “are constructed for the only goal of creating the proper electrical automobile,” Frank says, “and which you could see in driving dynamics, vary, every part. Every thing we’d like for M within the Neue Klasse needed to be built-in in the entire setup of the Neue Klasse proper from the beginning.” Frank goes on to say that typically, if the M DNA isn’t already in consideration from the onset of the platform’s design, “it’s typically unimaginable so as to add it.”
A big portion of what makes the Neue Klasse set as much as be an actual stunner? BMW’s Coronary heart of Pleasure. Frank says it’s a win-win; each NK car comes with Coronary heart of Pleasure and enjoys these inherent benefits. Whereas customary NK vehicles could have lots of M options built-in, there’s nonetheless a lot to do. “We are able to adapt every part we’d like on high for M into that to make the proper M automobile,” he says. Energy output, cooling, charging, and dynamics are the important thing sticking factors. These finer particulars are, in response to Frank, “what makes M, M.”
He’s the M Boss For a Purpose
It’s exhausting to disclaim that Frank van Meel, CEO of BMW M, may know a factor or two about what makes an M automobile come alive. “I’m a racer, I’m a automobile man. I’m a loopy automobile man,” Frank begins. “What we’re presently doing with electrification, as soon as that involves the market, you’ll say ‘I didn’t see that coming.’” Don’t neglect: BMW plans to supply a guide, gas-powered M3 so long as doable, too. “We’ll provide each,” Frank says. However he views that as a great factor, a bonus that can finally profit prospects. “We have now the most effective benchmark in home with the six-cylinder M3 proper now, and we’re pushing the bounds there. And however, we have now the electrified M3 additionally pushing limits,” he says. “And perhaps you simply say, ‘I purchase each.’” Possibly, Frank. Possibly.