- Kia and LG Electronics cooperate to current idea fashions for cell skilled and leisure areas primarily based on Kia’s Platform Past Cars (PBVs)
- The PV5 Spielraum Studio idea for cell work and the PV5 Spielraum Glow cabin idea for outside actions debut on the 2025 Seoul Mobility Present
- Kia and LG are collaborating to launch the idea fashions within the second half of 2026
Kia Company and LG Electronics right now introduced a partnership to collaborate on the implementation of mobility area options primarily based on PBV (Platform Past Car) expertise.
The businesses signed a Memorandum of Understanding (MOU) on the Kia pavilion on the 2025 Seoul Mobility Present, held at KINTEX in Goyang, South Korea, and unveiled idea fashions for cell work and leisure areas that incorporate superior house home equipment into Kia’s PBVs.
The MOU signing ceremony was attended by Received-Jeong Jeong, Govt Vice President and Head of Korea Enterprise Division at Kia, and Lyu Jae-cheol, president of the LG Dwelling Equipment Resolution Firm.
The settlement brings collectively Kia’s PBV expertise and LG’s experience in AI options. The businesses purpose to supply personalized area experiences for customers, tailor-made to completely different existence and work wants, by integrating superior house home equipment into PBVs. It will allow customers to rework the automobile into a customized workplace, studio, lounge, and so on.
“By providing mobility area options that mix cars with house home equipment, we purpose to guide a transformative shift in prospects’ existence,” mentioned Received-Jeong Jeong, Govt Vice President and Head of Korea Enterprise Division at Kia. “This partnership with LG Electronics advances the core worth of PBVs, contributing to a brand new mobility paradigm the place automobiles evolve into personalised areas for residing and dealing.”
PV5 Spielraum ideas
Kia and LG are showcasing two PV5 Spielraum idea fashions on the Kia pavilion throughout the 2025 Seoul Mobility Present, held from April 4 to 13. The phrase ‘Spielraum’ – German for ‘play area’ – displays the idea of versatile mobility environments.
- Spielraum Studio idea: The Spielraum Studio idea is aimed toward solo entrepreneurs who journey incessantly, requiring each workspace and storage. It options LG’s AI-powered house home equipment, akin to its modular Stylers[1], sensible mirrors, and occasional machines, that are built-in to optimize the PV5’s inside. The AI system can monitor the person’s enterprise schedule, calculate the remaining journey time to the vacation spot, and suggest equipment settings accordingly.
- Spielraum Glow cabin idea: The Spielraum Glow cabin idea is designed to cater to the rising demand for automobile picnic experiences. It consists of home equipment akin to fridges, lightwave ovens, and wine cellars, seamlessly supporting a variety of outside leisure actions. Every equipment has MoodUP™ panels[2] that alter colour primarily based on the person’s preferences, offering a novel expertise.
The 2 firms are working collectively to carry the idea fashions to market within the second half of 2026. With this settlement as a place to begin, additionally they plan to cooperate in creating superior house home equipment and AI options that may streamline and improve on a regular basis duties.
[1] LG Styler is LG’s clothes care answer designed for garment caring, specializing in sanitization and deodorization by way of TrueSteam™ Expertise. It additionally reduces wrinkles with its shifting hanger and steam.
[2] The MoodUP panel is a characteristic in LG MoodUP™ fridges that permits customers to vary the colour of the door panel by way of LG ThinQ™ app, enabling the customization of colours to match the popular ambiance or temper.
