Henrik Fisker is at it once more. This time, as an alternative of being the top of a bankrupt automobile firm that’s promoting damaged EVs that he designed, he’s entering into the meals enterprise.
This random information involves us by means of TechCrunch. Within the web site’s latest every day information spherical up, there was a short point out of “somewhat birdie” tipping them off that Fisker’s identify was connected to a brand new enterprise.
Seems to be like Henrik Fisker, founding father of the now-defunct EV startup Fisker, has his identify on one thing new. It’s referred to as “Glogy Meals LLC” and is described in a submitting as having one thing to do with meals and beverage. With a reputation like that, I’m undecided I wish to know.
Being considerably shocked at this, we needed to know extra. After a little bit of digging, I found Fisker is certainly beginning a brand new firm, however the particulars of precisely what this firm does are nonetheless a bit scarce. A enterprise profile and enterprise search of the California Secretary of State exhibits that Fisker established Glogy Meals LLC out of Delaware, although the lively licensing is out of California.
It’s a reasonably new LLC with an preliminary submitting date of October 7 2024. Information present that Fisker is listed because the registered agent of the LLC — the purpose of contact of an LLC that receives issues like authorized paperwork and communications from the that the enterprise is registered in — and that it operates out of a random mansion handle in LA, particularly the Hollywood Hills close to West Hollywood. A Google search of the corporate’s identify will carry up nothing however Glory Meals, maker of issues like canned collard greens, inexperienced beans and black eyed peas. Regardless of the firm is as much as, it’s nonetheless too early to know precisely what it’s.
No matter Fisker is doing, it seemingly gained’t be as profitable as his different firms. Fisker isn’t any stranger to beginning a enterprise, having began 5 firms within the final 20 years. His first try at promoting automobiles was nothing greater than a coachbuilding enterprise that re-bodied BMW 6 Collection’ and Mercedes-Benz SLs for “high-end” purchasers. That was in 2005, and solely a handful of automobiles had been ever made. Two years later he began Fisker Automotive, which made the controversial Karma. He someway secured an preliminary $90 million from inventors and over $1 billion from non-public traders. The corporate lasted six years earlier than Fisker resigned as chairman and the corporate’s belongings had been bought for change to Wanxiang, who nonetheless someway function the corporate as Karma Automotive to today.
In 2013, the identical 12 months Fisker resigned as chairman of Fisker Automotive and a 12 months earlier than that firm’s belongings had been to be bought, he began an LA-based design studio referred to as HF Design. Its solely declare to fame was a Mustang-based sports activities automobile designed with Galpin Motors referred to as the VLF Rocket 8. In 2016, he took that VLF identify and slapped it on a brand new firm referred to as VLF Automotive. The corporate was shaped with Fisker, a former Boeing govt and GM govt Bob Lutz. The Michigan primarily based firm debuted a Dodge Viper-based sports activities automobile referred to as the Drive 1 V10 in 2016. Manufacturing was scheduled for 50 to be constructed, however solely 5 had been ever made.
9 months after forming VLF Automotive, Fisker began Fisker Inc. in late 2016. Fisker Inc. was most likely the messiest of Fisker’s companies with the disastrous launch of the automaker’s sole mannequin the Ocean, misplaced and mismanaged funds, and his spouse appearing as each CFO and COO.
With a path of lifeless companies in his wake, I’m not precisely assured that leaping into the meals enterprise will imply success for Fisker, however hey! That is America, the place people like Fisker can do that rinse and repeat music and dance as a lot as they need despite the fact that they’re repeatedly blowing via tens of millions if not billions of {dollars}.
