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Friday, January 24, 2025

Tesla China highlights legacy of security in newest advertising push


Tesla is cranking up its advertising efforts in China. This time round, the electrical car maker is selling its repute for producing automobiles with one of the best security requirements on the highway. 

Tesla VP of Exterior Affairs Grace Tao highlighted the corporate’s concentrate on security in a publish on Weibo. As per the chief, the Tesla Mannequin 3 grew to become a double five-star mannequin of “China Electrical Automobile Hearth Security Index” and “Vehicle Hearth Security Certification.” She additionally famous that within the final six years, Tesla has had no world recollects as a result of hearth dangers.

Tesla’s security at a look:

  • Hearth Security Stats: Tao highlighted that the likelihood of a Tesla catching hearth is simply one-eighth that of a gasoline automotive, and that features incidents like constructing fires and arson.
  • High Marks for Mannequin 3: She identified that the Tesla Mannequin 3 boasts prime security scores, with 5 stars on each China’s EV hearth security index and the automotive hearth security certification.
  • Security as Normal: Each Tesla, from the reasonably priced Mannequin 3 sedan and the extremely standard Mannequin Y crossover to the high-end Mannequin X Plaid contains complete lively and passive security options as commonplace.

An ever-continued push in direction of security: 

“We proceed to enhance the bounds of auto security via steady technological innovation and strict manufacturing and manufacturing requirements. Yearly, our automobiles surpass ourselves in lively and passive security, knowledge privateness safety, hearth security, and different fields. Shopping for a Tesla means shopping for the world’s prime car security configuration,” Grace Tao wrote in her Weibo publish.

Tesla China by the numbers:

  • November wholesale: Information launched by the China Passenger Automotive Affiliation (CPCA) has revealed that Tesla offered 78,856 automobiles wholesale in November. This represents a 15.49% leap from the 68,280 that have been offered wholesale in October 2024. 
  • Native Gross sales: Media experiences have advised that Tesla offered over 73,000 models in China throughout November, as famous in a report from CNEV Submit. The vast majority of these automobiles are comprised of the Tesla Mannequin Y.
  • Yr to Date: From January to October 2024, Tesla’s home gross sales in China reached 500,685 automobiles, an 8.29% enhance year-over-year.

Tesla’s This autumn 2024 efforts:

  • Extra Incentives: To additional enhance gross sales this This autumn, Tesla China has introduced an RMB 10,000 low cost on choose Mannequin Y variants. The corporate additionally prolonged its five-year 0% curiosity financing supply till the top of December.
  • Formidable supply objectives: Elon Musk has said that he believes Tesla China can meet or exceed its 2023 world deliveries. For Tesla to realize this purpose, it must ship a report 515,000 automobiles this This autumn 2024.

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Tesla China highlights legacy of security in newest advertising push








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