HD Hyundai Building Gear is investing in a revised regional administration construction, new uptime and machine customisation centres, and the constructing of a devoted product demonstration space, as a part of a wide-ranging reorganisation of its European operations.
This construction will deliver the corporate nearer to the market, enhancing the ordering course of for brand new machines, decreasing lead occasions and delivering a wider vary of customer-specific choices.
They will even guarantee most availability of real spare elements and additional increase the corporate’s industry-leading ranges of service and back-up functionality.
Within the body of the Rising Nearer Collectively initiative, the producer is making a matrix organisational construction throughout its gross sales and aftermarket operations, to foster a more in-depth partnership with its sellers and prospects in every area and to be extra in contact with particular regional market necessities.
Utilizing cross-functional, cross-business space teams, HD Hyundai will undertake a extra collaborative method to the markets.
The brand new regional matrix will see the creation of 5 geographical gross sales and help areas:
- DACH (Germany, Austria and Switzerland)
- France/Benelux
- UK/Eire
- Italy/Southern Europe
- Japanese/Northern Europe
“This new construction will massively improve our market, supplier and buyer connection, permitting quicker resolution making because of an improved understanding of the person market state of affairs,” says Dr.Hubertus Muenster, director of gross sales and advertising and marketing at HD Hyundai Building Gear Europe.“It is going to present us with a brand new degree of flexibility and accountability, offering our prospects with improved communication and help.”
HD Hyundai is constructing on the success of its EU-CUP machine customisation centre in Antwerp, Belgium. Historically, particular person excavators and wheel loaders have been shipped to the centre from South Korea with devoted booms and arms carried individually. The customisation centre then put in the booms and attachments, although the machine remained a inventory unit with little flexibility.
Below the brand new system, HD Hyundai will import normal machines with out booms and arms. The front-end attachments shall be shipped individually based mostly on market knowledge. As sellers place orders for particular person fashions, the customisation centre will be capable to combine and match excavator and loader chassis, with booms, arms and different elements, to go well with buyer orders. This may reduce lead occasions dramatically, permitting sellers to higher meet their buyer demand, even for much less frequent configurations.
The location will proceed to supply prospects and sellers a personalisation facility, with paint cubicles and workshops able to tailoring the machine to a buyer’s precise specification. This could embody quite a lot of choices, each from throughout the HD Hyundai product provide and from third-party suppliers, such because the preparation and set up of machine steering and management methods.
The ability can also be implementing a Materials Requirement Planning system, that can forecast modification elements demand based mostly on gross sales forecasts and meeting schedules. By securing elements provide prematurely, the corporate will be capable to cut back any threat of delays and enhance buyer satisfaction.
A European Uptime Centre is being established at HD Hyundai’s head workplace in Tessenderlo, Belgium to maximise the wealth of working knowledge that’s at the moment collected by way of its Hello-Mate telematic monitoring system. By having real-time working data from nearly each machine working all through Europe, HD Hyundai will be capable to proactively contact prospects when service or repairs are due. The corporate will even be capable to comply with ongoing machine repairs, making certain elements availability and offering month-to-month machine well being reviews to prospects with service agreements.
“The brand new HD Hyundai Uptime Centre will monitor, gather, and analyse real-time knowledge from the HD Hyundai Building Gear fleet of machines through superior telematics methods,” says Edsel Trindade, supervisor, uptime and product help. “This data-driven method will allow the proactive identification of potential gear points earlier than they develop into crucial, permitting for well timed upkeep and repairs. By leveraging telematics, HD Hyundai Building Gear is positioned to supply prospects with complete insights into machine well being, gasoline consumption, utilization patterns and extra.
“Via telematics, the HD Hyundai Uptime Centre will observe gear places, utilisation charges and gasoline effectivity, empowering prospects to streamline operations and minimise the danger of machine downtime.”
Lastly, HD Hyundai is establishing a purpose-designed demonstration space at its European head workplace website in Tessenderlo, Belgium. Able to exhibiting off the corporate’s quickly increasing vary of kit, the demonstration space shall be obtainable for supplier and buyer visits, media occasions, firm coaching and product launches. Grandstand seating will present a panoramic view over the three,300m2 working website, the place operators will be capable to become familiar with the newest gear from HD Hyundai.
“We’ve carefully examined each side of our enterprise in Europe to seek out methods by which we are able to higher work with our sellers and serve our prospects,” provides Dr Muenster.“Our focus has always been on the client expertise, from the primary machine order, by way of customisation of kit, operation and fleet administration. Our purpose is to maximise uptime for our prospects, making certain the very best return on their funding.”
