A survey from Accenture has indicated that greater than half of drivers in a number of key automotive markets will probably go for an electrical car inside the coming decade. An excellent portion of non-EV drivers in the present day are additionally contemplating an electrical automotive for his or her subsequent buy.
As famous by Accenture, its survey includes 6,000 automotive consumers throughout the USA, Italy, Germany, France, China, and Japan. The survey’s outcomes present that there’s a want for automakers to switch their technique in order that they’ll break into mainstream clients which might be nonetheless cautious of electrical automobiles.
Total, the outcomes of the survey are optimistic for electrical automobiles. A complete of 47% of drivers famous that they’re satisfied the long run belongs to electrical vehicles. A complete of 57% of drivers, alternatively, are anticipated to undertake an electrical car inside the subsequent 10 years. A complete of 43% of non-EV drivers are additionally contemplating an electrical automotive for his or her subsequent buy.
NEWS: Accenture has launched a brand new examine about EV adoption.
Highlights:
• 57% of drivers may have adopted an EV inside the subsequent 10 years
• 43% of non-EV drivers are contemplating an EV for his or her subsequent buy
• 23% of individuals surveyed who don’t at the moment personal an EV stated they see… pic.twitter.com/HnxVqBQPwz— Sawyer Merritt (@SawyerMerritt) November 13, 2024
Maybe most significantly, 80% of the survey’s respondents famous that they think about reliability, security, and value as main buy standards for his or her subsequent car buy. With these leads to thoughts, Accenture famous that it uncovered 5 distinct electrical car driver “minsdonas,” or buyer segments for the EV market.
These “mindsonas” are the “Strategist,” which incorporates drivers who’re already inclined in direction of high-end EVs; the “Individualist,” which incorporates drivers who’re youthful and like EVs for his or her tech; the “Carer,” who’re environmentally-conscious drivers who view vehicles as sensible instruments; the “Conservative,” which embody drivers who worth reliability and stay hesitant about electrical automobiles; and the “Frugal,” that are drivers that prioritize value essentially the most.
As per Accenture, a complete of 20% of its respondents may very well be categorised inside the “Strategist” mindsona phase; a complete of 25% may very well be categorised inside the “Individualist” phase; a complete of 21% might be categorised inside the “Carer” phase; a complete of 17% might be categorised inside the “Conservative” phase; and 17% might be categorised inside the “Frugal” phase.
Accenture famous that up to now, electrical automobiles makers have thrived by tapping into the “Strategist” and “Individualist” segments, that are already drawn to the perfect and most technologically superior vehicles out there. Tomorrow’s mainstream clients, such because the “Carer,” “Conservative,” and “Frugal” drivers, alternatively, prioritize various factors. Electrical car makers that may then supply EVs that correspond to the priorities of those buyer segments will probably thrive as sustainable automobiles change into extra mainstream.
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