In keeping with Kelley Blue Ebook (KBB), BMW has a median transaction value of over $70,000, positioning it as probably the most costly automotive manufacturers in the USA. In reality, as highlighted in an article final month, a number of the Bavarian OEM’s automobiles, such because the i7 M70 and the XM Label, can command costs as much as $200,000—a sum that’s 2.5 occasions the median family earnings in America.
Having stated that, this doesn’t imply that BMW neglects extra accessible market segments. Finally, $200,000 automobiles are area of interest merchandise and can’t solely maintain a premium model. Quantity primarily comes from $50,000-$80,000 automobiles (e.g., 3 Collection/X3). And on this article we are going to study the 5 most reasonably priced BMWs and the proposition they provide.
228 Gran Coupe
The least costly BMW on sale right now is the front-wheel-drive 228 Gran Coupe, beginning at $39,600. It’s not precisely essentially the most fun-to-drive or luxurious Bimmer, nevertheless it nonetheless offers a refined driving expertise with ample facilities and model cachet to justify its price ticket over high-end sedans from mass-market manufacturers like Honda, Toyota and Hyundai. Apart from, throughout the premium section, the 228 GC really undercuts the Mercedes-Benz CLA-Class ($44,400) and the Lexus IS ($41,610), although the Audi A3 ($38,200) stays extra attainable.
230i Coupe
Sitting above the 228 GC is the 230i Coupe — at $41,200. This two-door, rear-wheel-drive sports activities automobile is right for these looking for a cheaper different to the $68,200 M2. It’s notably light-weight, agile, and pretty fast, with a 0–60 mph time of lower than 5.5 seconds. It does, nonetheless, typically discover itself overshadowed by icons such because the Ford Mustang ($31,920) and the Mazda MX-5 Miata ($29,350). Working example: the Mustang has been America’s best-selling sports activities automobile, whereas the MX-5 received the WhatCar? 2025 Finest Sports activities Automotive for Worth award.
X1 xDrive28i
BMW’s most reasonably priced SUV is the X1 xDrive28i, which has an MSRP of $41,350. It encompasses a 241-horsepower engine, commonplace all-wheel drive, and an opulent, spacious cabin with iDrive 9. Some superior options like energetic cruise management, panoramic moonroof, and wi-fi charging are non-compulsory extras. Moreover, the X1 relies on the front-wheel-drive UKL2 platform moderately than the CLAR platform, and which may deter some BMW lovers. As but, the general package deal continues to be sturdy sufficient to make it a number one contender in a section that additionally contains the Mercedes-Benz GLA-Class ($43,000)/GLB-Class ($45,800), the Audi Q3 ($39,800), and the Lexus UX ($37,715)/NX ($42,140).
X2 xDrive 28i
The X2 is basically the coupe variant of the X1, thus, its principal promoting proposition is design, for which there’s a premium of $1,500. Whereas this value distinction is negligible, most shoppers don’t think about it worthwhile as a result of the X2’s visible enchantment comes at the price of practicality. Certainly, whereas BMW delivered 27,306 X1s final 12 months, it managed to ship simply 3,619 X2s. Nonetheless, with the X4 being discontinued and the X6 beginning at $75,100, the X2 fills a strategic hole in BMW’s product vary.
330i Sedan
The most well-liked (and commercially profitable) mannequin on the listing is the three Collection, priced at $45,950. It’s powered by a 2.0-liter engine that generates 255 horsepower and may speed up from 0 to 60 mph in 5.6 seconds. The all-wheel-drive variant prices an extra $2,000 and is faster off the road, reaching 0 to 60 mph in 5.4 seconds. Bear in mind, the three Collection is inherently extra dynamic than the X1, the X2, and the two Collection Gran Coupe, and likewise extra versatile than the two Collection Coupe. To not point out, even with the Premium Package deal ($2,450) and the Driving Help Skilled Package deal ($1,700), it received’t price greater than $55,000, which we really feel is great worth for cash.
Competitors contains the Mercedes-Benz C-Class ($48,450), Alfa Romeo Giulia ($43,995), and the Tesla Mannequin 3 ($42,490).
